MATT HUBBARD

I moved from Canada to the UK to write this Super Bowl ad for America.
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Role: Writer, Creative Director
CCO: David Kolbusz
ECD: Shelley Smoler
Producers: Rachel Hough, Manon Rees
Director: Steve Rogers
Editorial: Jonnie Scarlett
Sound: String and Tins
Agency: Droga5 London
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Emmy Nomination
Cannes
One Show
Clios
YouTube #1 Most-Watched SB Ad
Campaign #1 Film ad of 2020

Bringing to life the invisible magic that happens inside our imaginations when we read.
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Role: Creative Director
CCO: Shelley Smoler, David Kolbusz
Creatives: Ahmed Ellabib & Chris Russell
Designers: Chris Chapman, Matteo Alabiso, Hannah Stewart
Producers: Sophie Paton, Caroline Angell, Rob Steiner, Olly West
Director: Tom Noakes
Sound: String and Tins
Agency: Droga5 London
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D&AD
Clios
One Show
Webbys
Campaign #7 Film ad of 2022

People often get crap gifts for the holidays. So, on Boxing Day 2015, we opened the Skittles Holiday Pawn Shop: a place to trade unwanted holiday items for Skittles. 
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Role: Creative, Writer
Art Director: Mike Schonberger
CCO’s: Denise Rossetto & Todd Mackie
Director: Matt Eastman
Agency: BBDO Toronto
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Cannes
One Show
Clios

The Paralympic Games lacked media coverage, which meant the incredible accomplishments of athletes were going unseen.

So, after securing multiple, simultaneous live video feeds, we created our own social broadcast network made entirely of fans, which resulted in an +11,000% increase in viewership.
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Role: Writer, ACD
Art Director: Mike Schonberger
CCO’s: Denise Rossetto & Todd Mackie
Agency: BBDO Toronto
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Cannes
One Show
D&AD
Contagious — Most Contagious 2018

A few of my favourite campaigns from my time as CD on Barclaycard at Droga5 London.

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Grace Jones “Cool Cool”
Taking on the world of ‘Buy Now Pay Later’, we reminded customers that style is nothing without substance.

Role: Creative Director
CCO: David Kolbusz
Creatives: Simon Allen & Patrick Silla
Director: Andreas Nilsson

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A Film by Stephen Graham
During the 1st UK lockdown, we asked BAFTA-winning actor Stephen Graham to work from home. It didn’t go well.

Role: Creative Director
CCO: David Kolbusz
Creatives: Nick Lindo & Seb Thomas
Director: Tom Kuntz

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TikToxic Hustle
When you’re a small business, hard work is great. But listening to toxic TikTok influencers is a one-way ticket to burnout.

Role: Group Creative Director
CCO: Shelley Smoler
Creatives: Cecile Robertshaw & Arizona Doolan
Director: Francois Lallier

The Himalayas don’t give a toss about your plans. They’re gonna do whatever they want, so you better be prepared.

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Role: Group Creative Director / headline writer helper
CCO: Shelley Smoler
CD: Ed Redgrave
Creatives: Pete Giblin & Oscar Gierup, Cameron Turner-Lowe & Conor Hamill
Designers: Stephanie McArdle, Matteo Alabiso, Anya Landolt, Julia Kuisma, Kateryna Kotikhina
Producers: Tom Falck, James Plaxton
Directors: Martin Desmond-Roe & Travon Free
Photographer: Achille Mauri
Editorial: The Quarry
Sound: 750MPH
Agency: Droga5 London

The hungrier we get, the worse our decisions become.
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Role: Creative, Writer
Art Director: Mike Schonberger
CCO’s: Peter Ignazi & Carlos Moreno
Agency: BBDO Toronto
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One Show
Clios
Communication Arts

Not using The Fork to book a restaurant, is like not doing a bunch of other obvious things. Obviously.
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Role: Group Creative Director
CCO: Shelley Smoler
Creatives: Florence Russell & Alex Robson
Designer: Oli East
Producers: Peter Montgomery, Manon Rees
Director: Frank Atlantic
Editorial: The Quarry
Sound: String and Tins
Agency: Droga5 London

SKYY Vodka wanted to promote its California roots to Canadian millennials.

So, we bought a giant piece of land in the middle of the Mojave Desert, divided it into thousands of 1-square foot plots, and gave them away with every bottle purchase.

Account team and lawyers loved us.
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Role: Creative, Writer
Art Director: Mike Schonberger
Director: Mark Gilbert
Agency: BBDO Toronto

This spot launched Tropicana's first ever global campaign.
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Role: Writer
Art Director: Mike Schonberger
CCO’s: Terry Drummond & Alan Madill
Director: Sean Meehan
Agency: Juniper Park
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Communication Arts
Andy Awards